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The Proraso Brand Story: A Legacy of Innovation and Quality
Proraso, founded in 1908 by Ludovico Martelli, has been innovating professional, highest-quality products in the shaving world for generations, becoming a staple of Italian culture. From the first Pre-Shave cream in 1948, the Martelli family principles have held true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
Proraso Shaving Cream for Sensitive Skin, enriched with Oatmeal Extract and Green Tea, offers an emollient and soothing effect, helping to calm redness and irritation caused by shaving. Crafted through a rigorous 'hot soap'-making process, the Proraso Shaving Cream in a Tube is left to mature for 3 days, resulting in an ultra-rich soap that, with the aid of a brush, produces an incomparably thick, creamy, and soft lather for a close and comfortable shave, while protecting and hydrating the skin.
To achieve the perfect shave, Proraso recommends the following steps: - Soak your Proraso brush in hot water for 5-10 minutes before shaving. - Apply a warm, damp towel to your face (or splash with warm water) to open the pores and prep your skin. - Apply your favorite Proraso Pre-Shave Cream, then another hot towel for 15-20 seconds. - After the brush has soaked, gently squeeze out excess water, leaving it mostly wet. Squeeze about 2cm of Proraso Shave Cream between the bristles and massage it into your stubble using circular motions. - Dip the tip of the brush back into the hot water and continue working the brush into your facial hair. The shaving cream will turn into a creamy and compact lather that softens all beard types. - Shave and rinse your face thoroughly, then finish with another warm, damp towel and your favorite Proraso After Shave Balm or Lotion.
For a quick shave, you can apply your Proraso Pre-Shave Cream to your damp face, and if using a brush, run it under hot water for 30 seconds. Squeeze about 2cm of Shaving Cream onto the brush, dampen your face with warm water, and work the brush into your stubble until a lather forms. Shave and rinse, followed by your favorite Proraso After Shave product.
Proraso also offers 10 tips for the perfect shave, including shaving in the morning when skin is softest, using a Proraso Pre-Shave Cream, applying the shaving cream with a brush for a richer lather, and following a thorough post-shave routine with Proraso After Shave Balm or Lotion.
Proraso's commitment to quality, natural ingredients, and a traditional shaving experience has made it a barber's choice since 1948, and a trusted brand for generations of men seeking an impeccable shave.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 2 x 1.6 x 7.9 inches; 5.78 ounces | ||||
item_model_number | 400511 | ||||
department | Men | ||||
manufacturer | Proraso | ||||
country_of_origin | Italy | ||||
best_sellers_rank | #9,141 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #27 in Men's Shaving Creams | ||||
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